Having a good website has never been more important than in the last 5 years. This trend is not likely to slow down either.
The first thing a majority of your potential customers are going to see is your website, so you have to make a great first impression. If your website looks outdated, or functions poorly, then you’re going to be turning off a lot of people and driving those sales to your competition.
The good news, however, is that it has also never been easier to get a modern website up and running, or to upgrade your website and get it up to speed with modern web practices. The Site Helpers have spent a lot of time building professional grade courses that skip the fluff and get into the nitty gritty of building a real world website.
Today, they’re here to share some useful tips on how to upgrade your site in 2022.
First Things First: Make Sure Everything Still Works
Before you jump into any design plans or code, the first thing you should do is test your current site. Go through everything, make sure all of the links work, make sure nothing sends you to a blank page, and make sure anything that’s supposed to send emails sends them.
This can be a process in and of itself, so make sure you take your time and even task it to someone else as well. If something is broken right now, it will still be broken after the upgrade, and will probably be much harder to fix.
This is what we at The Site Helpers, and any other professional developer would recommend that you dedicate a lot of time to testing out your current website and making sure it is functioning as expected.
ABCs of A/B Testing
If you’re not familiar with A/B testing, it is pretty much making two versions of the same thing, and seeing which one performs better. For example, you could make two home pages that try to get users to sign up for your newsletter.
One of these home pages will have a pop up, and the other will have a flashy button. Next, you send users randomly to one of these two pages and compare which page gets more people to sign up for your newsletter.
This is just one use case of A/B testing, and there are so many more. Incorporating this type of testing will give you invaluable data on how your customers respond to different things on your website, and will guide your hand in future upgrades as well.
Learn from Your Customers
The Site Helpers emphasizes the importance of using analytics on your websites. You want to know which pages on your site engage the viewers the most, which ones get the most visits, and which ones make users leave as quickly as possible.
If you do not have analytics, you’ll want to implement them, and if you do have analytics you’ll want to learn from them and utilize them when upgrading your website.
Post New Content
If you do not already have a blog or news section on your website, it is normally a pretty simple process to add one. Once you have a blog, you immediately have a reason for customers to come back to your website.
You can couple a new blog with a bi-weekly newsletter that will inform your customers of new deals and new happenings with your company. This will keep people coming back to your website, and keep sales consistent.
YOU MIGHT ALSO LIKE: REVIEW: HOW I TRANSFORMED MY WEBSITE THANKS TO THE SITE HELPERS